"Achhi Aadat (Good Habit)" Campaign Information, Education and Communication (IEC) Materials

JICA India has launched a campaign, "Achhi Aadat (Good Habit)" to raise awareness among 10 crore people about the importance of hygiene practices for preventing the spread of COVID-19 and other infectious diseases, in collaboration with NGOs, government authorities and Japanese companies. The campaign's objective is to introduce a simple and practical approach to hygiene and sanitation related issues by promoting handwashing, nail cleaning and other hygiene practices such as wearing mask in a correct way. In order to stimulate understanding for these crucial issues among the participants of the campaign, JICA India and its partners have created various Information, Education and Communication (IEC) Materials.

• "Achhi Aadat (Good Habit)" Campaign

You can download and freely utilize the materials 1.-5. below. Please do not alter from the original design.

1. Posters

• Hindi (PDF/3.41MB)
• English (PDF/3.38MB)

2. Manga Comic "Correct Hand Washing"

• Hindi (PDF/5.14MB)
• Tamil (PDF/8.00MB)
• English (PDF/4.26MB)

3. Leaflet

• Hindi (PDF/4.97MB)
• English (PDF/5.09MB)

4. Manga Comic "Cells at Work!"

• Flyer: English/Hindi (PDF/608KB)

5. Hello Kitty

• Flyer: English/Hindi (PDF/537KB)
• Poster (B2 size): Hindi (PDF/15.5MB)
• Poster (B2 size): English (PDF/15.3MB)

6. Achhi Aadat Campaign Videos

1. Animated Manga Comic "Correct Hand Washing"

2. Let's Wash Our Hands with HELLO KITTY!!

• Video in Hindi (YouTube, external link)
• Video in English (YouTube, external link)

3. Cells at Work! "Novel Coronavirus"

4. Hand Wash is fun when Hand Wash with Kumamon!

• Video in Hindi (YouTube, external link)

5. Achhi Aadat Recorded Session

• Video in Hindi (YouTube, external link)

6. Zaroori Achhi Aadat Song

• Video in Hindi (YouTube, external link)

7. "Mottainai Grandma"

The term "MOTTAINAI" is a Japanese expression used when people express the regret when something that can still be used is not, or it is thrown away or wasted. The word is similar to "wasteful," but also it indicates the respect and affection toward nature and objects around us. Achhi Aadat Campaign respects and promotes the concept of MOTTAINAI through its activities. You can learn more about MOTTAINAI from Mottainai Grandma, a famous character of children's picture books.

• Animation Mottainai Grandma in English (external link)
• Animation Mottainai Grandma in Hindi (external link)

8. Contact

For inquiries, please contact Achhi Aadat Campaign Team at JICA India Office

E-mail address: tsunagarulab@jica.go.jp