June 15, 2014
JICA President, Dr. Akihiko Tanaka, is visiting Bangladesh from yesterday and he visited 3 project sites today.
In the morning he visited Karatipara village of Basail upazila, Tangail, where local ladies sell Shiseido (*) products to village dwellers, enhancing basic knowledge on health care such as nutrition and sanitation. In 2012 Shiseido applied for JICA's BOP Business Survey, through which, private enterprises can survey the possibility of business in developing countries. Shiseido has been importing cosmetics from Shiseido Vietnam and APARAJITA, or Shiseido ladies, have been selling them to women in 16 villages as business trial.
Later President visited UDCC or Union Development Coordination Committee at Garinda union, also in Tangail. UDCC is a way to link village residents with public services and was developed through JICA's technical cooperation. JICA is now working to spread this "Link Model" to whole Bangladesh in order to create better governance and deliver better public service to the people in rural areas.
In the afternoon, he visited Jamuna Bridge or Bangabandhu Bridge through which the traffic communication increased drastically between the northwestern part of Bangladesh and Dhaka. The bridge was constructed with Japanese yen loan and was completed in 1998. The crossing of Jamuna Bridge used to take more than 30 hours by ferries but now it takes less than 20 minutes. The President was impressed by the well maintained giant Jamuna Bridge, the construction of which required high technology and great efforts from many people. He recognized the importance of this bridge in Bangladesh, a land that is divided by numerous big rivers. He also acknowledged that this bridge generated not only economic effect but also big social impact to the people concerned, connecting the regions.
President attended UDCC meeting in Garinda union.