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Chief Representative's Speech

April 7, 2014

Opening Ceremony for Euglena Genki Program

Photo

Mr. Shyamol Kanti Gosh, Director General, Directorate of Primary Education,
Mr. Mitsuru Izumo, President of Euglena Company Limited,
Distinguished Guests,
Ladies and Gentlemen,
And very cute girls and boys.

Assalam alaikum and good morning.

I would like to express my sincere gratitude for inviting to today's opening ceremony of Euglena GENKI Program. I am really delighted to congratulate on the launching, for JICA supported Euglena Company Limited through our grant assistance scheme for Japanese small and medium-sized enterprises to conduct a feasibility study for the program in 2012.

According to Demographic Health Survey, 41 percent of children under age 5 are stunted and 36 percent are underweight in Bangladesh in 2011. In slum areas where the program is to be implemented, children's nutritional condition is even worse.

The Euglena GENKI Program will provide 2,500 to 3,000 school children aged 5 to 10 with Euglena Nutrition Biscuits. The biscuits contain Euglena, micro-alga, which holds as many as 59 nutrients covering most for human survival. By just enjoying the tasty biscuits, children will be supplemented to attain a well-balanced diet necessary for a healthy life.

The program will also organize trainings for teachers and parents to disseminate the knowledge and experience of ingestion of proper nutrition. I cannot overemphasize the significance of the training which will raise awareness among community members and create a mindset of making sure that children are given nutritionally appropriate meals day after day.

This great program would not be realized without Mr. Izumo's encounter with Bangladesh in 1998 when he saw with his own eyes critical nutritional conditions among poor people. I wish to express my most profound esteem to Mr. Izumo and his colleagues of Euglena for their tenacious and strenuous efforts to produce this innovative program.

Children are the hope. Children are the future. I am sure the Euglena GENKI Program will make many children of Bangladesh literally genki, or Sustha. Furthermore, I hope Euglena would expand the business scope in Bangladesh by targeting wider range of consumers with a large variety of Euglena products, thereby sustaining more healthy and vibrant lives of the people.

Dhonnobad. Thank you.

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