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Chief Representative's Speech

May 3, 2016

Promotional Event of Human Development Television (HDTV) Programs
(03/May/2016 @ Pan Pacific Sonargaon Hotel, Dhaka)

Mr. Kabir Bin Anwar, Director General, Prime Minister's Office,
Mr. S. M. Haroon-or-Rashid, Director General, Bangladesh Television,
Distinguished guests,
Ladies and gentlemen,

Assalam alaikum and good morning

It is indeed a great pleasure for me to attend this Promotional Event of Human Development Television Programs.

Television has been playing an important role in development of Bangladesh from the outset. Data shows that 90% of people over the age of fifteen watch TV at least once a week in urban areas and so do 32% in rural areas. Most of TV programs at present in Bangladesh are news and entertainment, many of which are from overseas. The number of TV programs focusing on education, health, development and so on is limited. Recently, internet and social media have also extended their reach to many people through multiple avenues.

Accordingly, the Prime Minister's Office, under instruction of Honorable Prime Minister Sheikh Hasina, launched human development television, "HDTV," a combination of broadcast media and social media as a platform for human development. HDTV is to disseminate information on, among others, agriculture, education, health and sanitation, disaster prevention and public administration, thereby playing an important part in overcoming social vulnerability and in implementing government policies.

JICA started its technical cooperation to HDTV in collaboration with the Prime Minister's Office and the Bangladesh Television, BTV, in January 2015, dispatching an expert team to help HDTV program team produce high quality programs and regularly broadcast them through public channels. JICA has so far supported two workshops for BTV production team and sent our dear colleagues in BTV and Prime Minister's Office to Japan for training in designing, making and managing educational and social programs at the NHK Television. The JICA expert team also assisted BTV to produce two quality educational programs as you saw.

Ladies and gentlemen,

Bangladesh has continued both stable economic growth and social development more than a decade. It advanced in status from a low-income country to a lower-middle-income country last year. In terms of social development, Bangladesh showed a remarkable progress in MDGs especially in poverty reduction, primary education and health. Nevertheless, human development is still a formidable obstacle for faster growth and greater advancement of this country. Human development matters to meet people's needs, involve citizens in development issues and achieve a desirable social security.

Building on the progress to date, together with dynamic leadership of Prime Minister's Office and close collaboration between BTV and the JICA expert team, I am certain that the capacity to produce and broadcast quality educational and social programs across the country will take hold in Bangladesh through effective implementation of HDTV.

Finally, I hope the Prime Minister's Office and BTV will continue to try every possible effort to achieve transformational results in the latter part of our technical cooperation project, involving other development partners, NGOs, media and civil societies.

Apnader Shabaike Dhannabad. Thank you very much.





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