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News

February 6, 2019

Seminar on Investment and Business Opportunities in Tunisia

Overview

photoGroup photo of Tunisian delegation, Embassy of the Republic of Tunisia in Japan, UNIDO ITPO, YAZAKI Corporation, NEC Corporation and JICA

Name of Meeting:Seminar on Investment and Business Opportunities in Tunisia
Date:Wednesday, February 6, 2019
Sponsors:
Embassy of the Republic of Tunisia in Japan,
United Nations Industrial Development Organization, Investment and Technology Promotion Office (UNIDO ITPO Tokyo),
JICA
Supporter:Japan External Trade Organization (JETRO)
Location:The International Conference Hall, JICA Ichigaya, Tokyo

Moderators and panelists

photoRemarks by Mr. Mohamed Elloumi, Ambassador of the Republic of Tunisia to Japan

・Sabri Bachtobji, Secretary of State for Foreign Affairs in Tunisia
・Mohamed Elloumi, Ambassador of the Republic of Tunisia to Japan
・Fadhel Hassayoun, Director General, Ministry of Development, Investment and International Cooperation
・Zied Braham, Representative, Foreign Investment Promotion Agency (FIPA-Tunisia)
・Paul Bradley, Senior Specialist, Planning Division, YAZAKI Corporation
・Ryuichi Kuwano, Manager, Market Development Division, NEC Corporation
・Yuko Yasunaga, Head, UNIDO ITPO Tokyo
・Junichi Yamada, Senior Vice-President, JICA

Primary objectives and outcomes

photoPresentation by Mr. Sabri Bachtobji, Secretary of State for Foreign Affairs in Tunisia

JICA, together with other co-organizers, held this seminar while Mr. Sabri Bachtobji, the Secretary of State for Foreign Affairs in Tunisia was visiting Japan to attend the 10th Japan-Tunisia Joint Committee. In this seminar, speakers introduced investment and business opportunities in Tunisia.
Tunisia strives to improve the investment environment for promoting foreign investment by taking geopolitical advantage located in the Arab, Africa and European nodal points. For this purpose, Tunisia is developing investment laws and cultivating abundant human resources with higher education. As a result, many foreign companies have base in Tunisia today, contributing to job creation in Tunisia. Although several Japanese companies have already developed business in Tunisia, the Tunisian government hopes for further investment by them. Under these circumstances, JICA co-organized this seminar with the aim of further contributing to sustainable economic development in Tunisia.

Contents of the discussions

photoPresentation by Mr. Fadhel Hassayoun, Director General, Ministry of Development, Investment and International Cooperation
photoPresentation by Mr. Zied Braham, Representative, Foreign Investment Promotion Agency (FIPA-Tunisia)
photoSeminar participants

[Overview]
This seminar gave an overview on the investment opportunities in Tunisia, and resulted in promotion of understanding on Tunisia and networking among approximately 130 participants from various entities including private enterprises, universities and research institutes.

[Tunisian economic and investment environment]
From Tunisian side, the presentation was made on various aspects including investment trade agreements concluded between Tunisia, European and Middle Eastern countries, the new investment law established in 2017, laws and policies concerning renewable energy promotion and start-up support, and abundant human resources. In addition, automotive parts, ICT and renewable energy industries were taken up as priority sectors. Furthermore, two Japanese companies operating in Tunisia introduced the current state of business development in the field. The discussion in the following Q & A session covered criteria for selection of investment location by Japanese companies, actual situation of labor union in Tunisia, growth in energy demand, growth prospects in renewable energy field, and possibility of industrial park development.

[Promotion of investment in Tunisia]
Secretary of State for Foreign Affairs, Mr. Bachtobji mentioned Tunisia Investment Forum to be held on June 20-21, 2019, and TICAD 7 and its side events to be held on August 28-30, 2019, which might be good opportunities to deepen the comprehension of investment environment in Tunisia for further investment. In the Q & A session, in response to the question on the expectation to Japan towards TICAD 7, Tunisian delegation cited promotion of active and win-win partnership especially in B-to-B business, and infrastructure improvement.

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