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Press Releases

December 28, 2012

13 Projects Selected in BoP Business Promotion Survey
–Supporting BoP Business Project Development in Asia and Africa–

To promote collaboration with private companies and other organizations entering base of the pyramid (BoP) business, the Japan International Cooperation Agency (JICA) has selected 13 survey projects for the "Preparatory Survey for BoP Business Promotion," [1] a framework to provide financial assistance for feasibility studies. (Please refer to the attached List of Selected Projects.) The projects were selected from proposals submitted through a call for submissions announced given on July 24, 2012, the forth such announcement in total.

In response to this announcement 164 organizations submitted 89 proposals in such areas as rural development, health care and energy resources. Of the respondents to this call, 84percent were private companies (approximately 70percent of which were small and medium-sized enterprises), particularly manufacturers, service companies and consulting companies. Also among the respondents were non-governmental organizations and not-for-profit organizations (9percent), universities (6percent) and local governments (1percent). The targeted regions of the proposed projects ranged from Southeast Asia (56percent) and South Asia (24percent) to Africa (13percent), as well as Central Asia and Latin America.

BoP business, sometimes referred to as inclusive business, has drawn a great deal of attention as a new approach that uses business principles to solve problems in developing countries that cannot be accomplished by aid agencies alone, and various bilateral and international aid agencies have been actively promoting cooperation with BoP business in recent years. Within JICA as well, this scheme is positioned as a measure aligned with JICA's vision of "inclusive and dynamic development" as well as with "promoting development partnerships," one of the four vital strategies to achieve its vision. Furthermore, this scheme is expected to promote business development of Japanese companies in developing countries based on their competitive advantages as private entities, and contribute to the solution of developmental issues.

JICA will continue to provide indirect support to the efforts of companies implementing surveys geared toward the realization of proposed projects, both for surveys selected in the past and for those selected this time.


  • [1] Preparatory Survey for BoP business promotion – List of Projects Announced on July 24, 2012 (PDF/85KB)


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