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Press Release

January 21, 2019

Award Ceremony for Posters Drawn by School Children on theme of "Mottainai" supported by JICA
- Pouring the imagination of ‘Mottainai Kya hai' by children on paper -

New Delhi, January 21, 2019: The Poster exhibition was organised as part of the "Reading Caravan" in collaboration with Kodansha Ltd. supported by Japan International Cooperation Agency (JICA) from January 14-28 at the Japan Foundation, New Delhi. The exhibition displayed handmade posters which were drawn by school children from Delhi and Haryana based on their understanding and imagination of the word "Mottainai". The prizes were awarded to 5 individuals and 3 groups at the ceremony in which otherwise a total of 120 posters drawn by individuals and 30 posters drawn by groups. The word Mottainai gained popularity with the release of Japanese children picture book "Mottainai Grandma" in India published by National Book Trust (NBT) with the support of JICA in January 2018. The book teaches children about good practices of hygiene and thoughtful waste management.

Speaking on the occasion, Mr. Kengo Akamine, Senior Representative, JICA India said, "Mottainai is a thoughtful Japanese word that means "wasteful" and the book "Mottainai Grandma" lays importance on 4Rs – Reduce, Reuse, Recycle & Respect. The purpose of this poster making is to encourage the thought of mindfulness on environment-friendly ways of living. The message of "Mottainai" is also in line with the message of Swachh Bharat Mission, and it advocates better awareness and behaviour towards an environment. JICA understands the importance of inculcating best sanitation practices amongst people and strongly believes that children should be educated that anything of value should not be wasted and should be used with careful consideration. This will help not only children understand the importance of their environment but will encourage everyone to contribute towards building a better world."

The "Reading Caravan" is conducted by Kodansha Ltd. and IJ Kakehashi Services Pvt. Ltd. in 30 primary schools at Haryana and Delhi, under financial support of Itochu Corporation, Maruti Suzuki India Ltd. and JICA. In total, during the Reading Caravan, 750 posters have been drawn by individuals and 150 Group posters have been drawn by students. Out of these numbers selected 120 posters drawn by individuals and 30 posters drawn by groups were displayed at the Poster Exhibition.

The bilingual edition of children's picture book "Mottainai Grandma" facilitated a storytelling session for over 100 primary school children at Dwarka Metro Station in June 2018.

PhotoMr. Akamine, Senior Representative, JICA India (left), distributed awards to the winning team at the event

PhotoPosters made by group of children displayed on the wall at the event


About JICA

Established by a specific law as an incorporated administrative institution under the Government of Japan, the Japan International Cooperation Agency (JICA) aims to promote international cooperation as the sole Japanese governmental agency in charge of ODA implementation. JICA is the world's largest bilateral donor agency. JICA works as a bridge between Japan and emerging countries, and provides assistance in the form of loans, grants and technical cooperation, so that the emerging countries can strengthen their capabilities.

For further information, please contact:

JICA India Office
Yukari Inagaki/Vini Sharma
+91 11 49097000
inagaki.yukari@jica.go.jp
sharmavini.id@jica.go.jp

MSL India
Sahil Raina
+91 9873184999
sahil.raina@mslgroup.com

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