July 11, 2017
The Japan International Cooperation Agency (JICA) and the television network of the Philippine government, People's Television Network Inc. (PTNI) signed a cultural grant aid project this week to help boost cultural exchange and educational programs in the Philippines through television.
The project "Improvement of TV Programs of National Broadcaster in the Philippines" includes airing of 687 educational and cultural programs from Japan, including shows that promote disaster awareness based on Japan's experiences, math and science education, traditional sports in Japan, environment awareness, and Japan-Philippines relations. The programs are also dubbed in English.
Said project is a cultural grant aid that JICA has provided to the Philippines to help promote mutual understanding and friendship between Japan and partner countries through culture and education.
"We aim to promote educational television programs and documentaries to Filipino audience, while also strengthening cross-cultural understanding between Japanese and Filipinos," said JICA Chief Representative Susumu Ito.
JICA also underscored that since the Philippines adopted the Integrated Service Digital Broadcasting-Terrestrial (ISDB-T) in 2010 using Japanese technology, the television programs are high-definition images and could therefore help promote sustained disaster awareness in the country. In ASEAN, countries like the Philippines are shifting from analog to digital broadcasting that allows people to receive broadcasting transmission not only through television but also mobile phones.
The JICA-PTNI project is under the JICA grant aid scheme which is a type of official development assistance (ODA) extended to Japan's partner countries without obligation of repayment.