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April 7, 2014

One Village One Product movement in Zambia ∼Advisor on Rural Micro, Small and Medium Business Entities Development (OVOP Advisor) arrives

<p>One Village One Product (OVOP) movement encourages three principles to create value-added products and services for domestic and external markets: (i) creation of globally acceptable products/services based on local resources; (ii) self-reliance and creativity; and (iii) human resource development. The OVOP movement, which originated in Oita prefecture, Japan in 1979, is deployed in more than 15 countries such as Asia and Africa now. </p> <p>In Zambia, rural industrialization and job creation is one of the most pressing issues. The Government of Zambia recognizes that the OVOP approach which was successful in Malawi, Thailand and Japan is the case effective. Based on the request for Japan's technical cooperation by the Government, JICA Advisor on Rural Micro, Small and Medium Business Entities Development (OVOP Advisor) was dispatched in February 2014.</p> <p>The OVOP Advisor, Dr. Naotaka SAWADA, and his counterpart personnel from Ministry of Commerce, Trade and Industry (MCTI), Zambia Development Agency (ZDA) and Citizen Economic Empowerment Commission (CEEC) have been set to move forward as architects to conceive institutional settings and action plans to introduce the OVOP approach for rural micro, small and medium business development in an effective and sustainable way, through the implementation of baseline surveys and pilot projects until May 2015.</p>

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