AJFVC GAP 1st Seminar: Marketing and Promotions of National and ASEAN GAPs

On 19th to 21st June 2024, the AJFVC GAP (Output 1) team held its 1st seminar in Jakarta as part of the AJFVC activities. Delegates from 10 ASEAN Member States (AMSs) participated in the seminar, with a primary focus on gathering information and fostering discussions and analysis of strategies for marketing and promotion for the effective implementation of harmonizing national GAPs with ASEAN GAP.
Throughout the first day of the seminar, each AMS delivered a presentation on the current status of GAP promotion, good practices and challenges in their countries, followed by presentations of GAP Promotion status across AMSs and GAP Project Stories delivered by the AJFVC GAP team. From the first day afternoon to the second day, workshops for the analysis of national GAPs and ASEAN GAP, Vision Development, Strategy Development were conducted with active participation and group work among AMSs participants, aiming to set an Action Program for marketing and promotion of national GAPs and ASEAN GAP.
On the third day, a field visit took place in Bogor to learn the best practices of GAP, showcasing a collaboration between the Japan International Cooperation Agency (JICA) and the Ministry of Agriculture of Republic Indonesia. This project is known as the “Public-Private-Partnership Project for the Improvement of Agriculture Product Marketing and Distribution Systems Phase 2” (IJHOP4 – Phase2). During the field visit, the participants engaged in discussions and interacted with a farmers’ group supported by this technical cooperation project. The focus of the discussions was on learning about GAP strategies and gaining insights into effective marketing practices.
By fostering collaboration and information sharing among AMSs, the event’s primary objectives included creating a common understanding of ASEAN GAP and national GAPs, setting a vision, developing detailed marketing and promotion strategies as well as an action program, and laying the groundwork for the effective implementation of these strategies and program. Furthermore, these efforts will play a crucial role in managing food safety, addressing environmental concerns, ensuring worker health and safety, and improving product quality.
The AJFVC GAP team is committed to continuing its efforts to support subsequent activities for the gradual realization of this strategy and working towards formulating an action program for marketing and promotion of national GAP in harmonised with ASEAN GAP.