October 14, 2021
14 years ago "One Village One Product" (OVOP) Project was originated with aim to produce and promote products from local raw materials. OVOP products are pride of Kyrgyzstan that won hearts of tourists and Kyrgyz citizens. How idea helps to development of Issyk-Kul region from economic and social points were shared by PU "OVOP+1" deputy director - Mr. Dokturbaev Kuban.
Today, thanks to this project, more than 2700 people have jobs, 90% of them are women. Before launching this project in 2007, most of local women were busy only with housekeeping. Japanese experts helped to make products and also shared knowledge on its promotion and supported marketing via such as displays of OVOP shops in Karakol and Bishkek. Later, the Association & PU "OVOP+1" were established with the project's support.
People have work with a flexible schedule and piece-work payment. This working style lowers the hurdle to participate.
Products making affords opportunities to demonstrate the creativity of people. Producers have constant trainings for self-development and the most important point is that producing of products has become their favorite business.
Today products are exported abroad including Japan where the main buyer is MUJI (MUJI is one of the most popular retailer in Japan). The most popular goods for export is food products.
There is a need to give a praise to OVOP+1 team - most of the staff are patriotic youths educated abroad but came back to the Motherland and promoting idea for livelihood improvement of local communities.
This is not just a success story but a bright example on how to develop regions. OVOP model is now actively being disseminated to other regions of the country. We believe each region of Kyrgyzstan is unique and each village has own "product" that deserves to be promoted for the business market.