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Private Sector Development

Project NINJA

New Topics

July 8, 2024 JICA expands flagship NINJA Accelerator to South Africa focusing on Open Innovation between startups and NEC XON (Application deadline: July 28th, 2024)
Octorver 3, 2023 NINJA Accelerator in Kenya launches 3rd cohort : Selected 5 startups
August 30, 2023 Event Report “Ethiopia NINJA Acceleration Program Graduation”
July 26, 2023 August 15, 2023[Online Seminar] Ethiopia NINJA Acceleration Program Graduation
July 14, 2023 Event Report “JICA Ethiopia Startup pitch in Japan”
July 13, 2023 JICA Ethiopia Startup Ecosystem Report
May 26, 2023 20th June, 2023 [Online Pitch Event] Ethiopia Startup pitch in Japan
May 26, 2023 Notice: "Delegation Program to GITEX Africa, the Largest Integrated Tech Forum on the African Continent"
April 4, 2023 April 7, 2023 [Online] Ethiopia Acceleration Program Kickoff & Pitch event



JICA launched the Project Ninja (Next Innovation with Japan) in January 2020. It works on multifaceted support for entrepreneurs who take on the challenge of solving social issues in developing countries. NINJA's support includes entrepreneurship development activities, business matching, promotion of venture/impact investment, and policy recommendations to strengthen the ecosystem. The inclusion of "with Japan" in NINJA implies that Japan will continue to innovate with entrepreneurs in developing countries to co-create a sustainable and prosperous economy and society. In order to make a significant contribution to achieving the Sustainable Development Goals (SDGs), we will also promote collaboration between entrepreneurs in developing countries and Japanese companies, investors, and research institutions.

Major activities of Project NINJA

  1. Activities to raise awareness of entrepreneurship and foster entrepreneurs.
  2. Promotion of corporate collaboration by holding events in Japan and overseas.
  3. Promotion of venture investment/impact investment
  4. Dissemination of information on local startups
  5. Proposal of policies to strengthen the startup ecosystem
  6. Understanding the impact of startups

Introductory Videos

Related Links

Detabase of startups


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