Project News

The Local Working Group (LWG) for the footwear industry commenced the "Model Product Development Support Program" in March 2015, through which 20 small and medium industries (SMIs) in Mojokerto City are expected to become the industry's model SMIs capable of market development along the standard process of product development comprised of market study ~ market segmentation ~ product design ~ prototyping ~ market test. A series of support activities proposed for the program (guidance on market segmentation and targeting, product design training, financial support for prototype work, provision of market test opportunities, etc.) and the target SMI's own actions (prototype development and improvement) have been facilitated almost as scheduled. Following the completion of initial prototype development, the target SMIs have been continuously engaging in prototype improvement by accommodating consumers' opinions (results of the market tests).

One of the issues indicated by the market tests and related support institutions to the footwear industry in Mojokerto is poorly finished bonding between the shoe upper and sole. LWG, in response to this issue, requested the Indonesian Footwear Industry Development Center (BPIPI) under the Ministry of Industry to help testing concerning the adhesive strength of prototype products. Such a test has never been experienced by Mojokerto SMIs. The test result revealed that those products from Mojokerto did not satisfy the national standard of adhesion, making the target SMIs recognize their poorly finished bonding by figure. LWG, in further response to this test result, organized gluing training where an adhesive supplier invited as lecturer introduced quality adhesives and adequate finishing practice of bonding to target SMIs. Last October, then, the target SMIs displayed improved prototypes at an exhibition held in Jakarta by preparing a special booth branded as "Cool Mojokerto". The Expert Team recognizes that facing the rather rigid budget application/disbursement system, LWG has been well facilitating the target industry in a flexible and timely manner according to the progress of the Local Industry Action Plan and the needs of the target industry.

Exhibition booth publicized as "Cool Mojokerto"

Adhesive strength test by BPIPI