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"Achhi Aadat (Good Habit)" Campaign

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What's New

January 19, 2022 "Achhi Aadat (Good Habit)" Campaign Information, Education and Communication (IEC) Materials
November 26, 2021 Japanese character Kumamon met His Excellency Ambassador of India to Japan, introducing his first Indo-Japan collaboration video
November 1, 2021 JICA announces to disclose a video where Hello Kitty sings in Hindi as an edutainment gift to children on Diwali
September 27, 2021 CONTEST ON GLOBAL HANDWASHING DAY 15TH OCTOBER 2021 (PDF/206KB)
January 28, 2021 Press Release - On National Cleanliness Day, JICA starts "Achhi Aadat (Good Habit) Campaign" to promote hand washing, nail cleaning and other hygiene practices (PDF/469KB)

1. "Achhi Aadat (Good Habit)" Campaign

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JICA India has launched a campaign, "Achhi Aadat (Good Habit)" to raise awareness among 10 crore people about the importance of hygiene practices for preventing the spread of COVID-19 and other infectious diseases, in collaboration with NGOs, government authorities and Japanese companies. The campaign's objective is to introduce a simple and practical approach to hygiene and sanitation related issues by promoting handwashing, nail cleaning and other hygiene practices such as wearing mask in a correct way.


2. Activities

JICA India provides awareness programs at select project sites located in rural communities, schools and hospitals of India, using the Educational Materials. The campaign is to introduce an easy and practical approach to the hygiene and sanitation issues by promoting handwashing, nail hygiene and other hygiene practices such as wearing mask in a correct way.

PhotoGoods: Distribution of hygiene-related goods (soaps, masks etc.)
Program: NGO for public awareness program
Material: Goods PR. Contents distribution


3. Information, Education and Communication (IEC) Materials

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You can download and freely utilize posters, flyers, leaflets, and other materials from the link below. Please do not alter from the original design.


4. Partners

A. Current Partner Companies

B. Implementing Partners

C. NGO Partners

5. Photo Gallery

A glimpse of JICA's offline and online campaign activities:

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6. Social Media Platforms and list the following links

7. Useful Links

8. Contact

For inquiries, please contact Achhi Aadat Campaign Team at JICA India Office

E-mail address: tsunagarulab@jica.go.jp

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