Project News

In order to improve public relations technique for raising people’s awareness for traffic safety, TRAHUD has organized a workshop for about 30 editors from various newspapers, magazines and TV stations on 9 August 2007 at Hanoi Ideology and Culture Department. Mr. Nishi, TRAHUD Expert in Public Relations for Traffic Safety delivered a lecture and Mr. Kobayashi, TRAHUD Expert in Traffic Safety Education joined in the open discussions.

In the workshop, the lecture focused on “what are public relations”, “relationship between psychology of viewing public and appealing power of public relations” and also some sample public relations videos in Japan were shown. TRAHUD experts received many questions from the participants, particularly on the actual practice of public relations in Japanese mass media including advertisement rate and effectiveness, etc. The meeting was so well received that it had to extend its time schedule.