Technology
Technology for visualizing human brain activity, known as “brain function imaging”
This technology measures areas in the brain where blood flow increases during specific actions, enabling inference and understanding of the relationship between human activities and brain functions.
Brain images during different activities
Strength
Based on scientific evidence, it has become possible to infer actions that are effective in developing, maintaining, and activating brain functions.
It has become possible to scientifically determine actions effective for preventing dementia in the elderly, actions promoting brain function development in children, and customer reactions to products and services.
Use Case
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1
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Development of cognitive function enhancement programs for dementia patients in elderly care facilities.
Providing a nationwide program to elderly care facilities that systematizes "learning therapy," aiming to improve brain function in dementia patients through activities like "reading and writing" and "calculation" -
2
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Development of brain training programs for safe driving among the elderly
Providing programs that strengthen the brain functions necessary for driving and support the continuation of safe driving for elderly individuals. -
3
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Development of brain training apps
Creating and providing apps that allow users to enjoy brain training activities which aid in the prevention of dementia. -
4
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Offering neuromarketing services to optimize product development and marketing through brain measurement
Providing services that quantify and optimize effects such as "taste," "visual appeal," and "emotions" experienced by customers when interacting with products or services. -
5
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Development of mindfulness programs to enhance focus and creativity
By utilizing brain sensors to visualize concentration levels during meditation, the program offers effective meditation techniques and quantifies their impact. This contributes to promoting corporate wellness and improving productivity.
Message from the Lab
Desired Candidate Profile
- Individuals who are passionate about solving social issues and eager to launch actual businesses
What I want to know
Tohoku University Institute of Development, Aging and Cancer
Department of Applied Neuroscience
Prof. Ryuta Kawashima
- Social challenges related to dementia in the elderly/Approaches to addressing the issue/Existence or absence of demand for dementia prevention
- Scientific approaches to children's education.
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