"Achhi Aadat (Good Habit)" Campaign

What's New

February 2, 2024	JICA and Hello Kitty Unite for Hygiene Advocacy with Hello Kitty: JICA’s Collaborative Drive for Hygiene Awareness in New Delhi
May 27, 2023	The First Achhi Aadat (Good Habit) Campaign Session in Bodh Gaya with Yakult and FC Nono - Achhi Aadat with hygiene practices, nutritional management, and sports -
September 13, 2022	JICA continues its efforts to promote hand washing and nail cleaning in "Achhi Aadat (Good Habit) Campaign"
January 19, 2022	"Achhi Aadat (Good Habit)" Campaign Information, Education and Communication (IEC) Materials
November 26, 2021	Japanese character Kumamon met His Excellency Ambassador of India to Japan, introducing his first Indo-Japan collaboration video
November 1, 2021	JICA announces to disclose a video where Hello Kitty sings in Hindi as an edutainment gift to children on Diwali
September 27, 2021	CONTEST ON GLOBAL HANDWASHING DAY 15TH OCTOBER 2021 (PDF/206KB)

1. "Achhi Aadat (Good Habit)" Campaign

JICA India has launched a campaign, "Achhi Aadat (Good Habit)" to raise awareness among 10 crore people about the importance of hygiene practices for preventing the spread of COVID-19 and other infectious diseases, in collaboration with NGOs, government authorities and Japanese companies. The campaign's objective is to introduce a simple and practical approach to hygiene and sanitation related issues by promoting handwashing, nail cleaning and other hygiene practices such as wearing mask in a correct way.

2. Activities

JICA India provides awareness programs at select project sites located in rural communities, schools and hospitals of India, using the Educational Materials. The campaign is to introduce an easy and practical approach to the hygiene and sanitation issues by promoting handwashing, nail hygiene and other hygiene practices such as wearing mask in a correct way.

Goods: Distribution of hygiene-related goods (soaps, masks etc.)
Program: NGO for public awareness program
Material: Goods PR. Contents distribution