This Request for Proposal (“RFP”) is part of a collaborative initiative between JICA DXLab and the Cambodia Digital Government Committee (“DGC”), and aims to select a Digital Partner (“DP”) to jointly develop a Software-as-a-Service (“SaaS”) Proof of Concept (“PoC)” solution for Last Mile Delivery (“LMD”) in Cambodia. The LMD SaaS solution will consist of applications for retailers, drivers, end customers, and system administrators to facilitate and automate key steps in the LMD process. The DP will primarily be responsible for development of the Driver App.

The objective of the PoC is to validate that a LMD SaaS solution can unlock operational efficiencies at scale by reducing the manual effort required for and improving the effectiveness of communication, route optimization, and delivery status tracking.

The joint implementation effort will consist of five phases:

The DGC was established in 2022 to support the National Council for Digital Economy and Society, and spearhead the development of digital government capabilities in Cambodia. One of the DGC’s ten core strategies is the development of digital postal service infrastructure. Developing digital postal service infrastructure, including digital LMD infrastructure in Cambodia, is a key unlock for significant growth opportunities for Micro, Small, and Medium Enterprises (“MSMEs”) in e-commerce.

In Cambodia, over 90% of registered businesses are MSMEs, and the Cambodian e-commerce market is projected to grow at an annual rate of 10% from 2025 to 2030. [1] There is significant opportunity for MSMEs to expand their customer base through digital platforms.

However, unlocking the full potential of e-commerce in Cambodia requires addressing challenges in logistics, which underpins all e-commerce transactions. The country ranks second last among the 10 ASEAN nations in logistics performance, indicating substantial gaps in efficiency. [2]

LMD is the final stage in the supply chain where goods are transported from a distribution center or retailer to the end customer’s location (e.g., home, office, or designated pickup point), and represents a significant challenge in Cambodia. Issues like unclear address data, low delivery success rates, and inefficient manual operations are substantial barriers that undermine timely and cost-effective delivery of goods. These inefficiencies not only slow down business operations but also limit the growth potential of MSMEs. Therefore, overcoming these barriers is crucial for MSMEs to capitalize on the growing e-commerce sector and for the broader economic development of Cambodia.

This joint initiative between DGC and JICA DXLab aims to develop a LMD SaaS solution to facilitate and automate key steps in the LMD process, ultimately enhancing the experience for retailers, drivers, and their end customers. In this initiative, DGC and JICA DXLab bring together their digital expertise, deep local understanding, and global experience to build LMD SaaS as a Digital Public Good (“DPG”) with an ambition to scale across and beyond Cambodia.

As part of this initiative, this RFP aims to select and onboard a DP to jointly develop the Driver App, a central element of the holistic LMD SaaS solution. Join DGC and JICA in our journey to streamline LMD in Cambodia and unlock the potential of e-commerce in Cambodia.

[1] Source: National Institute of Statistics Economic Census of Cambodia 2022; Ministry of Commerce E-Commerce in Cambodia 2024; BCG analysis
[2] Source: World Bank Logistics Performance Index 2023

Candidate DPs must fulfill all the following criteria to participate in the RFP (please refer to the RFP document for full details).

1. Japanese Company: The company must either be headquartered in Japan, including consolidated subsidiaries, or have a majority-Japanese management team.

2. Legal History: The company’s management must have no criminal record, and the company must not be included on any sanction list.

3. Financial and Organizational Stability: The company must have a stable revenue stream, with a minimum annual revenue of USD 1,000,000 in each of the last two fiscal years, and the company must have been in operation for at least five years.

4. Debarment: The company must not have been debarred/blacklisted by JICA in the past.

Only proposals from qualified candidates will be considered. Proposals will be evaluated on technical and commercial criteria. The winning candidate will be selected based on combined technical and commercial evaluation scores. This structured approach ensures a transparent and merit-based selection of the most suitable bidder.

The selected DP will be responsible for the following scope of work (please refer to the RFP document for full details):

1. Design and Delivery of the Driver App and Related APIs/Databases

2. Monitoring and Evaluation

3. PoC Execution Support

4. Communication with DGC and JICA

The maximum budget for the services is JPY 35,000,000 including all taxes and expenses. Proposals that exceed this budget ceiling will not be considered.

The key technical requirements are as follows (please refer to the RFP document for full details):

We plan to host an online information session for prospective bidders on 1^st May 2025. If you wish to participate, please contact us at JICADXLab@bcg.com . Confirmation of participation by email is mandatory for participation in the online information session.

Bidders may make inquiries/information requests by email to JICADXLab@bcg.com . For any inquiries, the email subject should follow the following format: “Inquiry-DGC-PoC", followed by your organization name (e.g., “Inquiry-DGC-PoC-Name). The deadline for receipt of inquiry is 30^th April 2025.